Traditionally called the Ancient, Very Noble, Always Loyal and Undefeated City, Porto is a global city, a city for everyone, filled with life and character, with its very specific habits and ways of living, its icons and symbols, its landscapes and a very particular horizon. Porto has a scale that allows for a relationship of proximity and makes you feel cozy, at home. In Porto, we develop a feeling of ownership with every landmark, with every street, and with each step we recognize its accent and its attitude. The city is ours. Porto is alive. Porto is unique.
For each citizen, Porto is a different thing. We felt like we needed to give each citizen their own Porto. Porto needed to be much more than a single icon, much more than a single logo. It needed complexity. It needed life. It needed stories. It needed personality. So, we added a dot to the name of the City to give the logo the strenght and the affirmative nature of its people and character. The iconic system is inspired in the blue tiles that cover so many historical buildings in the City. Stories are told in those "azulejos". We created a system of icons that every person living (in) Porto could be and feel represented with. New icons can be added to the system and old ones can stop being used. We wanted the image to be just the perfect mirror of what the city is.