Lyrical is a new brand of minimalist design windows. Its modular approach offers flexibility, while the use of the highest quality components deliver great performance and esthetics. It was designed to be an inspiring element in an architectural space, adding value and contributing to higher standards of comfort. It was also intended to be appreciated as a work of engineering art in itself.
The smooth tracks where panels glide effortlessly provide the graphic solution for the visual identity. The word Lyrical reveals the interplay between negative and positive, open and closed. The brand is both minimal and efficient in its basic assets, while also evoking poetic scenes through photography. The brand’s isotype is typographical, while at the same time reflects details of technical drawings of windows profiles. Photographer Alexandre Delmar was art directed to portray the windows as totems in natural spaces. The brand’s assets harmonise an efficient, technical look, with an underlying poetic expression.
