With more than 80 years of history, Musgo Real set up the challenge to redesign its existing logo and packaging. Being, until today, a classic of masculine toiletry, the new skin of the brand was aimed at creating a strong connection with its previous image.
From the redesign of its logo – including MR's crown and the typographic work in its name and product description — to the close connection with the chosen colours and black lines that envolve each edge of the packages, the goal was to combine the classical side with a contemporary masculine twist. Expressing the nature and values of Musgo Real as (integrant) part of the brand Claus Porto, the collection presents a wide range of products, available in four different scents, signaled with four distinctive colours.
